Market Research and Product Innovation

• Conducted qualitative and quantitative research across 30+ equestrian events nationwide, identifying market gaps, consumer behaviors, purchasing patterns, and emerging product opportunities.

• Analyzed retail environments, rider behavior, sponsorships, social platforms, and competitive trends to uncover insights shaping the future of equestrian products and experiences.

• Presented monthly trend reports covering equestrian fashion, retailer strategies, consumer behavior, and category shifts to inform product and brand decisions.

• Translated field research and consumer insights into product development opportunities spanning show apparel, accessories, and rider essentials.

• Helped develop a performance show shirt that launched across leading equestrian retailers including SmartPak, Dover Saddlery, and international distribution channels.

• Contributed to rider-informed product design across gloves, riding apparel, backpacks, and accessories built directly from consumer feedback and market observations.

• Monitored digital and social behaviors across Instagram, Facebook, Twitter, Pinterest, and emerging equestrian influencer communities to understand how riders discovered, engaged with, and purchased products.

• Developed social campaigns and brand initiatives that drove community growth, generated new business opportunities, and strengthened retail and partnership relationships.

• Bridged consumer insight, community behavior, and product strategy to create offerings built from real-world rider needs rather than assumptions.