Served as lead creative strategist and experience curator, developing concepts and bringing experiential ideas to life across live events, digital content, and hospitality initiatives.

Led end-to-end creative development across event ideation, production planning, social strategy, and execution to create cohesive brand experiences across every touchpoint.

Developed experience concepts rooted in human behavior, community dynamics, and the rituals that make people want to show up, return, and bring others with them.

Curated programming and event experiences designed to strengthen community, create cultural relevance, and turn audiences into repeat participants.

Built integrated social and content strategies that extended experiences beyond physical spaces and translated moments into ongoing engagement.

Oversaw storytelling and creative direction across experiential and digital initiatives, ensuring consistency across brand identity, atmosphere, partnerships, and audience experience.

Balanced high-level creative strategy with hands-on execution in a fast-moving environment, managing everything from concept development through production and launch.

Helped shape experiences designed around one core belief: the best events create more than entertainment. They create energy, belonging, and momentum.