Selina

Developed a comprehensive marketing plan to grow brand awareness, improve company/customer engagement and increase bookings through an innovative omnichannel campaign strategy (TikTok video production, Facebook engagement, and community loyalty programs).
Supported beta testing of the community founder program in Medellin, Colombia by hosting events, and maintaining lasting partnerships with local brands.
Formulated a Mexico campaign strategy for 15 TikTok videos aligned with customer insights and corporate growth goals.
Sourced international PR opportunities resulting in online publications and video creations.
Ideated and developed a retreat concept to fill low occupancy location and fulfill impact-focused brand goals.

Links to videos

Project Highlight: Selina Digital Nomad Guatemala Impact Retreat 2023

Long-term travelers can have positive & negative affects on local economies especially when there is a socio-economic difference. We’re going to use this retreat to learn about sustainable travel practices, connect on a deeper level with Guatemala & give away holistic professional advice to local orgs & companies in Antigua.

In partnership with Selina, the international hotel brand, an Impact Retreat will be hosted in Antigua and Lake Atitlán, Guatemala. The retreat will be focused on three main pillars: learn, impact, and connect. Digital nomads on the retreat will learn about socially responsible travel, effective cross-cultural communication, the rich Guatemalan culture, positive culture exchange, storytelling & socio-economic compassion/dynamics.

23 guests
Sample activities: skillshares, guatemala 101 with a local, homestay
3 marketing plants developed and deployed for women-owned
Development of full month programming centered around wellness, connection, culture, adventure, and impact
Creation, development, partnership, and project management
Backend Notion page development (handling of transportation, guest management, project oversight)
Partnership sourcing and leadership with Namaste Guatemala